The Facebook Scandal…

Jeff Macpherson, a pioneer in chat bot technology, started building chat bots 7 years ago.
“The space we believe that, within the next seven years, it's going to be fully autonomous. So it's like, I don't even think there's ten years left.”
Table of Contents
Why did Facebook Shut You Down?
I realized after selling that company that the new idea I had was keeping up with demand through direct messaging. It was a real change in the way people marketed. Seeing influencers really coming up, and creators that are really getting a hold up the platform as well. So I created a software that actually helped manage the conversation through with automation. In that time, we ended up building the platform to an accumulated amount of over 500 million followers, approximately. We are working with some pretty large brands. we were third party to the platform, but we were in communications with Facebook to essentially become the official partners to them and be one of the first platforms on Instagram. There's a platform out there called Many Chat, and we were essentially just modeling the same business model that they had. We tried to stay in contact with them. But at the end of the day they ended up, shutting us down and launching it with some of their other partners that they already had with many chat. Again, it was a really unfortunate situation, but it did teach us a lot.
How did you become the number 3 creator on crypto.com?
A friend of mine came to me and said, hey, I know you got a development team. I've got this project that we're we're going to be launching. I know that you've got experience in organic marketing and viral marketing. Do you want to be a part of it? So he hired me as a contractor, and we put together the whole project. I helped with the whole marketing strategy. He was the brains behind, like, the lore story and everything, and I dealt with the content.
What the most common mistake for new brands?
I see it a lot in software is people wait for a perfected product before launching it. That's the biggest mistake we all run into. Instead of just launching and letting your consumers tell you what they actually don't like. The one big thing when we start software companies is instead of trying to build a product that you believe they want, launch it and let them tell you what they actually need. A lot of the time even with like a physical build or whatever it may be, it's like you're not going to know the feedback until you actually receive it. You can use the customer's money to be able to fund the actual development cycle itself instead of, again, trying to put together this amazing roadmap on raising capital, building the whole thing, and then your customers only using one feature that could have costed you a fraction of the price to build.
Are AI Avatars going to eliminate content creation?
It's it's going to come to a point where it is going to replace an aspect of them. I mean, AI avatars are already being created. There is going to be aspects where you're not going to need a real human to do content. It's like if we could take some big celebrity and turn them into an AI avatar, and we could do more work with them, or they could do more work because they're not in one specific spot. A lot of the time we get, issues with like trying to record content for more offers that have businesses larger, like there's only so much time in the day. So I do think in time, AI avatars, when they get good enough, they're going to be able to replace people. And I think the people who adopt them first are going to have it just a massive competitive advantage over their competitors.
How big is the AI market?
The space we believe that, within the next seven years, it's going to be fully autonomous. So I don't even think there's ten years left. And then businesses at that point are going to be solopreneurs that will be able to run a full, multi-million dollar, multi-billion dollar company. Some of the co-founders of Chat GPT have all of these bets on when the first sole solopreneur billionaire is going to be created using AI. AI is going to be able to run all your departments better than a human can on its own.
What is the roadmap for your company?
We're finding ourselves in the middle market right now. There’s is your AI gurus, whatever you want to call on people who teach you about AI, but they don't really know much about it. Then you've got like your high end consultants where they're more the chief AI officer, but that's all they do. And they work more with enterprise businesses because enterprise businesses already have like an integration team or a data team or something like that. And where we're following is right in between. We don't use the no code, low code, we connect directly into your data source, into your company. We then become your chief AI officer. So it's like we have a scalable team again. That's where that platform comes in. We're running it. Like I said, as an agency right now. But as we start building out our own technologies and our own systems, we're going to start automating our own business using what they call agents. those agents, in time, we'll be able to sell to our customers.
Is AI going to destroy the middle class?
There's going to be aspects of it. There's going to be like the platforms like ours that are going to come out before businesses are fully autonomous. Let’s say someone approaches me that wants to launch a scalable cupcake shop. We can set up those perfect systems very quickly. And it's the people in the beginning with capital are going to win first. That's just obvious. But then the second adopters are going to have a chance. After that, I don’t think there will be much opportunity left.




